CaliToday (13/9/2025): Across the country, Vietnam's tourism sector is buzzing with activity as local authorities and travel businesses roll out robust promotional campaigns in preparation for the upcoming peak season, which spans the end of 2025 and the highly anticipated Tết (Lunar New Year) holiday in early 2026.
This nationwide effort aims to attract a significant influx of both domestic and international travelers, with a strategic focus on enhancing the visitor experience through new, curated tourism products centered on cultural immersion and ecological sustainability.
Leading destinations such as the island paradise of Phú Quốc, the mountain retreat of Đà Lạt, and the northern highlands town of Sa Pa are expected to be the epicenters of this year's travel boom. These locations are actively developing and launching new offerings designed to move beyond traditional sightseeing.
Key initiatives and strategies include:
Demand-Stimulus Programs: Provincial governments are collaborating with airlines, hotels, and tour operators to launch attractive travel packages, discounts, and promotional events to boost bookings.
Focus on Authentic Experiences: The new tourism products aim to provide deeper engagement with local life. This includes guided tours through ethnic minority villages in Sa Pa, culinary workshops featuring regional cuisine in Đà Lạt, and community-based tourism projects in Phú Quốc that allow visitors to participate in local activities like fishing and farming.
Promotion of Ecotourism and Sustainability: Recognizing a global shift in traveler preferences, the industry is heavily promoting ecotourism. This involves developing sustainable trekking routes, promoting responsible travel within national parks, and highlighting eco-friendly resorts and lodges that minimize environmental impact while maximizing visitor connection with nature.
The upcoming Tết holiday in February 2026, the most important festival in Vietnamese culture, is a major driver of this preparation. It is a period of high travel demand as families reunite and take vacations. By preparing early, the industry aims to ensure a smooth, high-quality experience for all visitors while showcasing the country's diverse cultural heritage and stunning natural landscapes.
This concerted push underscores the resilience and dynamism of Vietnam's tourism industry as it seeks to solidify its position as a top travel destination in Southeast Asia, offering authentic, responsible, and memorable experiences for a global audience.
