CaliToday (08/9/2025): The renowned Sam Mountain tourist area (Khu du lịch Núi Sam) in Chau Doc City is actively rolling out a series of new tourism products aimed at captivating visitors during the peak year-end season. The new initiatives focus on creating a richer, more immersive experience by blending the site's profound spiritual significance with authentic local culture.
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| Sam Mountain tourist area (Khu du lịch Núi Sam) in Chau Doc City |
For decades, Sam Mountain has been a cornerstone of spiritual tourism in Vietnam's Mekong Delta, drawing millions of pilgrims and visitors annually. It is home to a sacred complex of pagodas and temples, most notably the revered Ba Chua Xu Temple (Lady Chua Xu Temple), Tay An Pagoda, and the Tomb of Thoai Ngoc Hau. Traditionally, visitors have come primarily for religious purposes—to pray for peace, health, and prosperity.
Recognizing the evolving demands of modern travelers, the local tourism authorities are now enhancing this spiritual journey by integrating unique cultural experiences. The new tour packages are designed to offer visitors a deeper connection to the region's distinctive heritage, moving beyond sightseeing to active participation.
These enriched itineraries will reportedly feature:
Guided Spiritual Journeys: Instead of simple visits, tourists can now join guided tours that explain the history, architecture, and religious significance of each site, offering a more meaningful pilgrimage.
Local Craft and Cuisine Workshops: Visitors will have the opportunity to engage directly with local artisans and learn about traditional crafts. Culinary tours and cooking classes focusing on An Giang's famous specialties, such as its diverse range of fermented fish (mắm) and classic delta dishes, will also be a key feature.
Cultural Homestays and Community Tours: To provide an authentic glimpse into the local way of life, new tours will include visits to nearby ethnic Khmer and Cham communities, showcasing their unique customs, traditions, and architecture. Opportunities for homestays are also being developed.
This strategic pivot aims to attract a broader range of tourists, including families, young explorers, and international visitors who seek more than just a religious experience. By launching these new products ahead of the year-end period—which includes the New Year holidays—Chau Doc aims to solidify Sam Mountain's position not only as a sacred pilgrimage site but also as a vibrant hub of Mekong Delta culture.
